Blended learning has emerged as a transformative instructional approach in higher education, combining traditional face-to-face teaching with digital and online learning strategies. This model aims to enhance educational effectiveness by integrating the strengths of both modalities to create a flexible, interactive, and student-centered learning environment. The increasing demand for adaptable learning systems, advancements in digital technology, and the rapid expansion of online educational platforms have significantly contributed to the widespread adoption of blended learning across universities and professional programs. This review explores the concept, models, effectiveness, advantages, and limitations of blended learning in contemporary higher education. Various models such as the rotation model, flex model, self-blend model, and enriched virtual model provide different structures for integrating online and in-person instruction. Evidence from existing literature indicates that well-designed blended learning environments can improve academic performance, increase student engagement, and support deeper knowledge retention. Additionally, this approach promotes self-directed learning, digital literacy, and critical thinking skills, which are essential for lifelong learning in a technology-driven world. However, challenges such as unequal access to technology, insufficient faculty training, and variability in course design may hinder its successful implementation. Overall, blended learning represents a promising educational strategy that can enhance teaching effectiveness and learning outcomes when supported by thoughtful instructional design, adequate infrastructure, and institutional commitment.